Who is this course aimed at?
Staff with responsibility for interacting with third parties, stakeholders and the media during a crisis and those responsible for internal and corporate communications at all levels.
What does the course deliver?
Evacuation Strategies will help you plan, develop and exercise a crisis communications strategy that will ensure a consistent, appropriate response will be made to the right people at the right time.
A proactive approach to crisis communications will help identify potential crisis issues, mitigate where possible and prepare for the exception.
Attendees will understand how to:
-
Identify crisis issues
-
Define a communications strategy
-
Develop staff accounting and communications systems
-
Identify appropriate technology based solutions
-
Prepare and manage external statements
-
Manage media interest, promoting a positive message
-
Ensure staff awareness and reassurance through communication.

